Blog Post

Empathy-led publishing with Ken Wilson-Max 

  • By EmpathyLab
  • 15 May, 2024

"If inclusion or representation is the goal, then empathy is the key to achieving it."

I am publisher at Kumusha Books, an imprint of Harper Collins Children’s Books (HCCB) in the UK. I’m also immersed in the world of inclusion, belonging and representation as an author, illustrator, and advocate for better, more meaningful representation in children’s books – and have been so for almost 40 years of publishing life. It’s a lifelong vocation which has allowed me to see the world in a very enriching way.

If inclusion or representation is the goal, then empathy is the key to achieving it. Being able to deal with others without prejudice and on an equal footing opens possibilities for achieving great things, together. Furthermore, the rewards are long lasting.

Empathy and profit making seem like opposites, but in truth they are very compatible. In publishing we are slowly seeing the benefits of empathy led decisions taken at the ideas stage, all the way through to manufacturing, marketing and publicity stages, when the idea has become a product. Every book has its own recipe for success, but the empathy factor, that extra layer of deep understanding, can make or break a book by finding the elements that resonate with readers and amplifying them.
Kumusha Books is HCCB’s official move into inclusive, empathy led publishing, and, in a sense, it is an exploration of growing our readership with products that retain HCCBs outstanding ability to sell as far and wide as possible, while creating books that still feel relatable to existing and new readers alike. It’s an exciting and stimulating environment of discovery alongside pragmatic change which clearly supports the company’s aim of making every child a proud reader. We follow this approach with 12 new books every year, across fiction and non-fiction, ranging from baby to chapter books.

As an Empathy Builder publisher, we use empathy and diversity throughout the publishing process, considering all our readers carefully. Our creators are often from different backgrounds too and there are several points where we check our progress in these areas, all with the aim of producing books with authentic representation. It is exciting to know that were part of an ‘empathy alliance’ and we are looking forward to participating the next Empathy Day. We will ask some authors to write about what empathy means to them and share it across our social media. We will offer free activity sheets and resources for our Empathy-related books for teachers to use on the day, and Kumusha author Joelle Avelino will be doing a draw-along, hosted by Empathy Lab, as a fun, free activity. 

To come back to my initial statement, empathy is the driver for everything inclusive, and the best way to develop, or reawaken your sense of empathy is to act on your curiosity. This small effort will open a new world for you in your home and work life, as well as nurture your faith in humankind.
By EmpathyLab February 17, 2025

Why has the sheer importance of empathy come to the fore in recent years? Why do we care so much about a concept that had seemed to be left to itself for so long?

                  Perhaps because there has been so much change and upheaval for our young people in recent years, leaving so many isolated from what we might term ‘real’ contact with others. Lockdown was for many a disaster. The proliferation of phones hasn’t helped. Financially stretched families are often starved of time that can be spent in casual, easy, contact with one another.

So gaining an understanding of others from fiction has become more and more important. Children have always learned from the books and stories they are offered. From the fairy tales, children who lived in an elemental world without luxuries or social safety nets learned the virtues that were so necessary back then to survival: courage, resourcefulness, endurance, quick wits, kindness to strangers.

Our own young people live more tightly under separate roofs, and we have seen the language of books change accordingly - to Mum, the babysitter, playgroup, park, baby sister, Dad’s girlfriend, the bully, happy, worried, sad. It’s the language of relationships and emotions now, and understanding and compassion liberate. They have become the twenty-first century equivalent of Hansel and Gretel’s pebbles gleaming in the moonlight to show the way out of the dark forest.

        Frank Flanagan once said good writers “structure, explain and evaluate the experience of childhood and empower the child to come to terms with it. They enable the child to lead a full life."

        How? Partly by quite unconsciously increasing self-knowledge and self-awareness. A young reader can’t help but see characters in books unconsciously as if in a mirror. "I'm not like that." "I worry about that too." "I would have been braver”, “slower to catch on”, “tempted to be more mean”. And when this sense comes of no longer being the only one in the world to have this problem, or to feel that way, the child not only comes to realise that they are not alone, but also to gather insights into how other people deal with the same worries or tackle the same problems. In short, they learn, vicariously, how other people tick.

We have so many young people who, it seems, sometimes as a result of their upbringing, often simply by nature, have somehow failed to acquire the tools to begin to think about their own situation. Through fiction they can often begin, safely, to explore the more subtle aspects of life around them - an insight into someone else's life.  A child can share desk space with someone else all year and yet learn less about them than about a character in one short book that’s read to them at night. I try to show this in my novel On the Wall , where, over the school year, Finley’s quite exceptional gift for tranquillity and self-acceptance in an anxiety-inducing world causes one fellow pupil after another to look more deeply into themselves, and learn how to rebalance their own way of thinking to become, in the process, calmer, happier, or more accepting.

We all want, for our young people, peace of mind. An excellent start is to explore Lauren Child's wonderful 'Staring into Space' project:   https://staringintospace.me/            

Then, steep them in fiction. And where better to find the best than at the EmpathyLab itself?


You can purchase Anne's book, On the Wall,  here

By EmpathyLab February 29, 2024
Ofsted have recently said that inspectors need to have more empathy. Journalists have asked politicians where their empathy is when talking about refugees or homeless people. These adults were obviously not at school when EmpathyLab started Empathy Day. But what we hope for children today is that even if they’re not seeing empathy being modelled at home, they are exposed to books in school which promote the consideration of others. The publication of the annual Read for Empathy lists supports schools aiming to develop this crucial life skill.
The collection consists of 65 books for 3-16 year olds, each chosen for its unique contribution in building young people’s empathy.

The primary collection for 3-11 year has 40 books; the secondary collection features 25 books for 12-16 year olds.
By EmpathyLab February 29, 2024

I am very fortunate to have been on the Read for Empathy booklist judging panel over the past few years.

I’m also a practising classroom teacher so I would like to consider how the books on the list can influence what happens in a school.

Firstly, along with many other schools, reading aloud is an important part of our school day, every day, almost without fail. All the teachers at my school are aware of the EmpathyLab booklist, and often use it as a basis for choosing their next class read. Knowing that the books touch on important aspects of our children’s lives is key; we all understand how important representation is in stories. These are books that make a difference, that lead to passionate discussions in the classroom and can actually influence children’s behaviour .

The booklists become increasingly valuable. We have a couple of hundred empathy texts at our school – they are there on merit. Staff often refer to previous lists if there as a particular aspect of empathy that they want to include or share with the children.

Our Year 6 Reading Champions often seek out picture books from the  list to take in to KS1 and Reception when they read stories, so we already have the next generation educating each other about the importance of empathy. I love the fact they often meet beforehand (they tend to work in twos) to discuss what questions they might want to ask the children once the story has been read. After each booklist is released, they also spend several of their Friday recommendation slots in assembly talking about a couple of the books. We have parents in on our Friday assembly so it’s a great way to share the texts with them and help raise their awareness of our work.

We often use the books as our teaching texts for English, partly because they encourage excellent writing but also because they provide a fantastic opportunity for our pupils to develop their empathy skills.  The Wild Robot by Peter Brown, Miraculous Journey of Edward Tulane by Kate DiCamillo, Freedom by Catherine Johnson, Eyes that Kiss in the Corners by Joanna Ho and A Street Dog Named Pup by Gill Lewis are all books that have made in into our English curriculum as a result of being on one of the Read for Empathy booklists. Well, that’s not strictly true - Edward Tulane was there before that as it’s one of my favourite ever books, but you hopefully take my point.

Reflecting on our empathy journey over the past few years, I’ve also found that the more books children read that address empathy, where they can relate to the characters and their choices, the more books they want to read. It’s almost a virtuous circle. Many begin to realise that such books can  empower them to think about situations.

For example, as soon as we finished A Street Dog Named Pup last year, several of them immediately wanted to read other books by Gill Lewis. Because empathy is a thread that runs through much of her work ( Gorilla Dawn , Moon Bear , The Closest Thing to Flying and so on). Thanks to EmpathyLab's lists, I was able to point them in the direction of several other books, by her and others.

I think we agree that teaching children about empathy and providing them with opportunities to develop it is one of the most important gifts we can give them as adults. The fact that empathy has gone from being something that schools sort of understood a few years ago to being something that has got an increasingly solid evidence base is crucial.

There’s always been anecdotal evidence that reading stories is important for children and that it can change how they think but now that’s backed up with research. The empathy revolution (and it is a revolution) is only going to pick up more momentum over the next few years as the need for it becomes ever more apparent. Working in schools and in the world of children’s books means that we’re in the front line. There’s nowhere else I’d rather be. 
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